The man behind the name, Jim Felt, made a name for himself in motorcross as an ace mechanic.  And, it was while supporting one of the stars of motorcross that Felt built his first bicycle frame, a time-tiral/triathlon model.  That led to Felt's first successes in cycling and they came before he even had a name for the company.

Word of Felt's notoriously fast frame spread quickly, which led to a call from Easton Sports.  Easton was relatively new to the bicycle industry and needed a product engineer for its fledgling bike program.  Felt brought his cycling know-how and Easton provided a crash course in metallurgy.  This partnership resulted in more victories.

Felt's reputation as a guy who understands how to go fast was sealed.  In 2001 Bill Duehring and Michael Mullmann partnered with Jim Felt to expand the prestigious name into a broad offering of road and tri bikes, mountain bikes, and then even cruisers and commuter biles.

Today, Felt utilizes carbon to produce one of the most aerodynamic time tri/triathlon bicycles ever created.  Plus, their Equilink suspension design keeps their full-suspension bikes flying up the mountain ahead of the pack.  And, with an all-star team of riders racking up victories in everything from the local cyclocross series to European road racing, Felt's awesome innovations will continue to stay one step ahead.

Felt's motto is:  To design, develop, and deliver the best bicycles in the world.  Period.  Stop by The Bike Shop to check out some Felt bicycles and find out what that motto can do for you!